_History, Identity and Mission
La Falegnami is the Italian leader in the design and manufacture of traditional furnishings that give precedence to the use of real wood. La Falegnami was founded in 1946 in Castelfiorentino in Florence, Tuscany, as a cooperative of carpenters that immediately became known for their high quality products and keen eye for decoration and detail. Following demand and market developments, the company grows with the industry and renews its collections, introducing continuously evolving contemporary design products, sensitive to trends and able to meet the most diversified demands and tastes of consumers. Today, along with other furnishing companies, La Falegnami is a member of the Stile d’Interni Group, which means that every type of environment can be furnished, whether personal or professional. Quality, design and safety have always been the distinguishing features of La Falegnami.
_Tradition becomes Design
MEET Giorgio Rossini
CEO GRUPPO ROSSINI
Where does this determination to invest in traditional Made in Italy Home brands stem from?
In 2014 I had the opportunity to begin working in the home furnishings sector, taking over a company that primarily handled project work, in Italy and abroad (FALMA ITALIA SRL). At this point, we looked around, trying to complete our mix of products for the market with a “Total Home” concept, and I considered it a good idea to take over two prestigious traditional brand companies that were wood processing specialists, producing medium-high quality kitchen and bedroom products. These were Zappalorto Srl and Falegnami Srl. The intention was then to create a single brand specialising in Total Home under the brand name LA FALEGNAMI.
To do that, you have to build a skilled and enthusiastic team. Roberto Felicetti is an amazing professional, with one eye on Italian production and the other on the international market.
Making him our artistic director and designer for our new home collection, that he is designing personally, seemed almost the natural choice. And to put him in charge of organising our new catalogue due out in the autumn.
A real Rossini Group is coming together, with companies that have specific and recognised production.
When do you think the picture will be complete?
Our group is evolving constantly, considering we are not only wood specialists, but also have different businesses in the metal, construction and other sectors.
In broad terms, what are the strategies? From new products to communications with new and old markets?
First of all, we are going to keep the existing distribution network and expand it. We will try to improve it by operating on international markets where we plan to open our monobrand company showrooms as quickly as possible.
Being based in an area that more or less covers the Marche and Tuscany regions means bringing important words into play: traditional, Italian identity, and so on. Shall we add a few contemporary keywords?
Of course, even if Marche and Tuscany already represent true Italian to us. Tradition becomes design...
How much time have you given yourselves? And who would you like to reach out to?
The first new products will already start to reach the market by the end of autumn, so the timing at present has to be fast. We want to talk with architects and design studios. With customers that appreciate product quality and our made-to-measure service, that we provide to the end customer, through direct dialogue or through their chosen architect.
Production
For some time now, La Falegnami has pursued a technological evolution with automated, flexible systems, but also with enormous respect for traditional craftsmanship. The production process with low environmental impact and the use of water-based paints make La Falegnami unique, the only company in Italy able to manufacture traditionally and manually, but with a high level of technology, guaranteeing strong design reliability and strict testing and inspection of materials.
THE STRENGTH OF THE STILE D’INTERNI GROUP
Solutions for every environment
La Falegnami is a member of the Stile D’Interni Group: a large manufacturer who can take care of every aspect of personal and professional life. All types of environments can be furnished with full respect for customer satisfaction and maximum compliance with the principles of functionality and ergonomics. Commercial businesses, restaurants, offices, private homes: wherever you plan to furnish, the companies in the Group can satisfy your every need.
